Click here to download a PDF of an Employer Checklist for easy, do-it-yourself ideas on how to inspire participation with your staff.

There are many incentives for your business to participate in Ride On! A successful bicycle commuting program has the commitment of upper management and is promoted internally on a regular basis. There are many ways to promote bicycle commuting within your organization. Here are some great examples.

GIVEAWAYS

  • Offer a free “starter kit” to bicycle commute program recruits. Include such items as a patch kit, reflective stickers, water bottle, bike map, and a copy of the Bicycle Commuter’s Handbook.
  • Hold monthly prize drawings for program participants, perhaps in conjunction with brown-bag workshops.
  • Have t-shirts made featuring your company logo and a bike-friendly design or slogan. Then give these away to bicycle action committee members, or bicycle commute program participants.
  • Offer free or subsidized tune-ups at a local bicycle shop.

SPECIAL EVENTS

  • Participate in the citywide Bike to Work Week event. Appoint a worksite coordinator to handle registration. Offer free food, prizes, or on-site bicycle adjustments to employees who participate.
  • Implement a commuter challenge contest with other area businesses.
  • Hold a “Pedal with the CEO” day.
  • Stage a bike rodeo for employee’s children.
  • Sponsor recreational rides and fitness races.
  • Subsidize an Effective Cycling class.

ACKNOWLEDGEMENTS

  • Recognize bicycle commuters in your company newsletter or on a bulletin board display.
  • Give awards to “dedicated bicycle commuters” who ride more than 50% of the workdays in a specified period.

OTHER PROGRAMS AND INCENTIVES

  • Provide discounts or subsidies on the purchase of bicycles, helmets, or other commuting equipment.
  • Provide financing or payroll deduction for bicycle purchases.
  • Offer cash back to cyclists who agree not to use employee parking spaces.
  • Provide travel reimbursement (.10/mile) to bicyclists.
  • Allow employees to earn .25 hour vacation time per day of bicycle commuting.
  • Offer flextime or a fifteen-minute grace period for bicycle commuters.